Chrysler officially FCA US LLC, is an
American automobile manufacturer headquartered
in Auburn Hills, Michigan and owned by Italian automaker Fiat. Chrysler
is one of the Big Three American
automobile manufacturers. It sells vehicles worldwide under its flagship Chrysler brand, as well as the Dodge, Jeep and Ram. Other major divisions include Mopar,, its automotive parts and accessories division, and SRT, its performance
automobile division. In 2014, FCA US LLC is the seventh biggests automaker in the world by
production.
The
Chrysler Corporation was founded by Walter Chrysler in 1925, out
of what remained of the Maxwell Motor Company. Chrysler greatly
expanded in 1928, when it acquired the Fargo truck
company and the Dodge Brothers Company and began selling vehicles under those
brands; that same year it also established the Plymouth and De Soto automobile brands.
In
the 1960s the company expanded into Europe, creating the Chrysler Europe division, formed from the acquisition of French, British
and Spanish companies. In the 1970s, a number of factors including the 1973 oil crisisimpacted Chrysler's sales, and by the late 1970s,
Chrysler was on the verge of bankruptcy, forcing its retreat from Europe in
1979. Lee lacoccawas brought in as CEO and is
credited with returning the company to profitability in the 1980s. In 1987,
Chrysler acquiredAmerican Motors Corporation (AMC), which
brought the profitable Jeep brand under the Chrysler umbrella.
Newyorker 1957
Diablo 1958
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