Dodge, formally
the Dodge Division of Chrysler Corporation, is an American brand of
automobiles, minivans, and sport utility vehicles manufactured
by FCA US LLC (formerly
known as Chrysler Group LLC), based in Auburns Hills. Michigan.. Dodge vehicles
presently include the lower-priced badge variants of Chrysler-badged vehicles as well as performance cars, though for much of its existence Dodge was Chrysler's
mid-priced brand above Plymouth.
Founded
as the Dodge Brothers Company by brothers Horace Elgin Dodge and John Francis Dodge in 1900, Dodge was
originally a supplier of parts and assemblies for Detroiy-based
automakers and began building complete automobiles in 1915, predating the
founding of Chrysler Corporation. The Dodge brothers died suddenly in 1920 and
the company was sold to Dillion, Read & Co. in 1925 before
being sold to Chrysler in 1928. Dodge vehicles mainly consisted of trucks and
full-sized passenger cars through the 1970s, though it did make some inroads
into the compact car market during this time. The 1973 oil crisis and its subsequent impact on the American automobile
industry led Chrysler to develop the K platform of compact to midsize cars for
the 1981 model year. The K Platformand its derivatives are credited
with reviving Chrysler's business in the 1980s; one such derivative became the Dodge Caravan.
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